About Me
Hello, I’m Daphine Wachuka.
As a Social Media Specialist and Marketing Coordinator, I bring a blend of strategic insight and creative expertise to help brands thrive online.
My career has been dedicated to understanding the nuances of digital engagement, brand strategy, and content marketing, with a focus on driving measurable results and building strong, authentic connections.
Throughout my journey, I’ve had the opportunity to work with businesses and entrepreneurs across various industries, translating their goals into impactful digital campaigns that resonate with audiences. From managing social media communities to executing data-driven strategies, my approach is rooted in adaptability and a deep commitment to each project’s success.
Experience and Expertise
Core Competencies
Social Media Strategy & Management
Extensive experience in developing social media strategies, managing campaigns, and fostering online communities across platforms such as Instagram, Facebook, and TikTok.
Content Creation & Marketing
Skilled in crafting engaging content, with proficiency in tools like Canva for visual design and a background in video content production for enhanced engagement.
Digital Marketing, Analytics & Reporting
Expertise in SEO, paid social advertising, Google Ads, data analysis, performance tracking, and reporting to provide actionable insights.
Email Marketing
Experienced in creating and managing email campaigns to enhance engagement and retain customers.
Brand & Community Management
A passion for building strong digital communities, combined with a customer-centric approach to engagement and retention.
Cross-Functional Collaboration
Experienced in coordinating with internal teams, vendors, and clients to ensure cohesive, results-oriented strategies that align with brand goals.
Professional Background
With over seven years of experience in social media management and marketing coordination, I have built a strong foundation in driving brand growth and engagement.
My journey began in customer service and marketing roles, quickly progressing into positions focused on social media strategy, community management, and content creation. Working with brands such as Dynovel Africa, Western Cosmetics, and Indulgence Marketing, I developed and executed digital campaigns, optimized social media performance, and provided data-driven insights to enhance marketing efforts.
Throughout my career, I’ve specialized in fostering vibrant online communities, creating engaging content, and coordinating marketing strategies across various platforms like Instagram, Facebook, and TikTok. My experience spans the full spectrum of marketing coordination—from brand consistency and audience engagement to analytics, reporting, and SEO.
This professional background has equipped me with the skills to adapt to industry trends, collaborate effectively with cross-functional teams, and implement creative, strategic solutions that make a tangible impact.
Certifications
- Canva Graphic design essentials
- Google Fundamentals of Digital Marketing
- Great Learning ChatGPT for Beginners
- Google Ads Essential Training (LinkedIn)
- E-commerce with Facebook and Instagram (LinkedIn)
- Content Creation: Strategy and Tools (LinkedIn)
- Drive Product Awareness through Public Storytelling (LinkedIn)