Company Profile
Company: Dynevol Africa
Location: Kenya
Dynevol Africa is a dynamic digital marketing and consulting agency headquartered in Kenya, with branches across Southern Africa. The company specialises in designing data-driven strategies that elevate brand recognition and drive measurable growth across diverse African markets. Known for its innovative and insight-led approach, Dynevol is a trusted partner for brands seeking to expand their digital footprint.
Role Summary
Position: Social Media Marketing Specialist
Duration: July 2023 – March 2024
As a Social Media Marketing Specialist, I developed and implemented strategic digital campaigns aimed at improving brand visibility and engagement. Using data-led insights and trend analysis, I contributed to a range of initiatives that increased website traffic, improved conversion rates, and streamlined campaign performance.
Key Achievements
- +20% increase in website traffic and +35% uplift in conversion rates through targeted campaigns and refined SEO
- +10% improvement in click-through rates by optimising creative, messaging, and audience targeting
- -20% reduction in cost per acquisition via strategic budget adjustments and performance monitoring
- +30% improvement in campaign effectiveness through enhanced cross-team collaboration
- -35% reduction in marketing expenses, achieved by consolidating tools and processes
Key Responsibilites
- Designed and executed multi-platform digital strategies to drive brand awareness and lead generation
- Analysed campaign performance using data dashboards and reporting tools to optimise delivery
- Managed budgets, reallocating spend based on high-performing channels and audience segments
- Collaborated with internal teams to ensure consistent messaging and cohesive campaign execution
- Led weekly strategy check-ins to review results and adjust tactics based on performance insights
- Created and delivered detailed reports with recommendations for ongoing improvements
How the Results Were Achieved
I focused on refining both targeting and messaging to improve engagement across priority channels. Using analytics tools, I tracked performance metrics in real time and tested variations in creative and audience segments. Collaboration with internal teams ensured that campaigns remained aligned with broader goals and adapted to changing trends. Strategic reallocation of budgets and optimisation of acquisition funnels helped reduce costs while improving return on spend
Outcome
This experience strengthened my skills in data-driven marketing, cross-team collaboration, and budget optimisation. It solidified my ability to design and execute campaigns that deliver both measurable results and long-term brand growth.