Company Profile
Company: Indulgence Marketing
Location: Kenya
Indulgence Marketing was a full-service marketing agency based in Kenya, offering branding, digital advertising, social media, SEO, and print marketing solutions. Known for its client-focused approach and integrated campaigns, the agency helped businesses expand their visibility and market reach before its closure.
Role Summary
Position: Social Media Manager
Duration: January 2018 – January 2022
Working under the guidance of the Marketing Manager, I supported the execution of social media, SEO, content, and email marketing strategies across multiple client accounts. This role offered valuable hands-on exposure to campaign development, paid ads, and performance reporting and marked a key stage in building my technical and strategic marketing skills.
Key Achievements
- +58% increase in engagement and lead volume through integrated digital marketing execution
- Successfully managed paid campaigns across Google Ads and Facebook, optimising for reach and cost efficiency
- Developed monthly content themes and partner-driven campaigns to expand audience relevance and retention
Key Responsibilities
- Planned and implemented cross-platform digital strategies (social media, SEO, email marketing)
- Created and managed Google Ads and Meta Ads campaigns, targeting audience segments to drive ROI
- Collaborated with clients to align marketing goals, tone of voice, and platform positioning
- Delivered detailed performance reports and data insights to inform ongoing optimisation
- Introduced content themes and affiliate/partner features to boost relevance and engagement
- Shared audience and platform insights with the marketing team for strategic refinement
How the Results Were Achieved
My role focused on implementing the tactical aspects of campaigns led by the Marketing Manager. I coordinated with clients for inputs, built content calendars that reflected seasonal priorities, and monitored ad performance to provide insights during strategy reviews. This collaborative workflow allowed us to adapt campaigns quickly and improve relevance, while partner-driven content contributed to wider audience engagement.
Outcome
This position gave me an early but immersive understanding of integrated marketing. Shadowing an experienced marketing manager allowed me to build confidence in campaign coordination, client communication, and reporting while sharpening my sense of strategy, audience insights, and content alignment.