Company Profile
Company Name: Indulgence Marketing
Location: Kenya
Indulgence Marketing was a comprehensive marketing agency based in Kenya, offering a holistic suite of services designed to elevate brands from the ground up. The company specialized in a range of solutions from strategic branding, social media management, and paid advertising to print services, providing tailored marketing approaches for businesses across various industries. Known for its commitment to results-driven campaigns, Indulgence Marketing was a trusted partner in helping brands expand their reach and visibility.
Role Summary:
In my role as Social Media Manager, I worked closely with the Marketing Manager, contributing to a diverse range of marketing initiatives. This position offered valuable exposure to SEO, SEM, and copywriting, allowing me to develop and implement effective digital strategies that drove a 58% increase in engagements and leads.
- Strategy Implementation: Developed and executed social media, SEO, and email marketing strategies, successfully growing the brand’s audience and engagement.
- Targeted Advertising: Managed targeted Google Ads and Facebook Ads campaigns, optimizing reach and performance.
- Client Collaboration: Worked closely with clients to ensure alignment with their goals, adapting strategies to match their brand voice and target audience.
- Data Analysis and Reporting: Conducted campaign analysis and created detailed performance reports, providing insights for continuous improvement.
- Content Development: Contributed to the content strategy, introducing monthly themes and partner channels that resonated with audiences.
Key Responsibilities
- Implemented social media, SEO, content, and email marketing strategies, driving a 58% increase in engagements and leads.
- Managed paid advertising campaigns on Google Ads and Facebook Ads, optimizing budgets and targeting to maximize reach.
- Collaborated with clients to align campaign strategies with their unique goals and target audiences, enhancing campaign effectiveness.
- Generated performance reports and conducted data analysis to assess and improve campaign outcomes.
- Developed content strategies with monthly themes and partner channels, ensuring consistent, on-brand messaging.
- Provided feedback on user insights and noteworthy mentions, contributing to the ongoing refinement of digital strategies.
This experience honed my skills in digital marketing and analytics, providing a strong foundation in strategy development and client-focused project execution.