Company Profile
Company: Safe n Sound
Location: New Zealand
Website: Safe n Sound
Safe n Sound is a smart home and electrical solutions company based in New Zealand, providing integrated automation, audiovisual systems, and energy-efficient upgrades. The company combines technical expertise with customer-focused service to create comfortable, intelligent living and working spaces.
Role Summary
Position: Social Media & Videography Specialist
Duration: March 2024 – Present
At Safe n Sound, I led a full website overhaul project from planning and talent recruitment to content development and launch. Alongside this, I developed and implemented an integrated SEO and social media strategy across multiple platforms. My work focused on elevating brand visibility, driving organic traffic, and establishing a scalable digital foundation.
Key Achievements
- Successfully delivered a complete website rebuild, enhancing usability, SEO, and brand alignment
- +904% growth in active users over 12 months
- +719% increase in sessions, improving traffic consistency and engagement
- +13,800% growth in organic social traffic, reflecting effective platform integration
- +456% increase in Meta interactions and 1,346 website visits from social channels
- Expanded international visibility with significant growth in Australia, China, and Germany
Key Responsibilities
- Led the end-to-end website redesign and rebuild, including talent sourcing, project management, and copywriting
- Developed and implemented an SEO-focused content strategy to improve organic reach
- Managed weekly blog publishing, service page updates, and project content uploads
- Created visual and written content for Facebook, Instagram, TikTok, and YouTube
- Maintained Google My Business updates, photo uploads, and review management for local SEO
- Built and executed a cohesive marketing strategy spanning web and social channels
- Analysed performance data in GA4 and Meta to refine campaigns and measure impact
How the Results Were Achieved
I led the website overhaul by first auditing the existing structure and identifying gaps in user experience and SEO. I recruited external talent, managed timelines, and wrote all new website content to align with brand messaging. On social media, I expanded the company’s presence to new platforms, introduced consistent video and project updates, and integrated campaigns with website content. GA4 and Meta dashboards were used to track KPIs and iterate on strategy.
Outcome
This project established a robust digital foundation for Safe n Sound, resulting in significant increases in website traffic, improved engagement across channels, and a measurable uplift in brand authority. The website overhaul also created a clear, scalable framework for future marketing and content efforts