Company Profile
Company: Toonized Co
Location: United Kingdom
Website: toonized.com
Toonized Co is a global digital art platform that transforms user-submitted photos into custom cartoon avatars. Known for its bold and creative visual style, the brand caters to individuals, influencers, and businesses looking for a playful and personalized way to represent themselves online. With a focus on high-quality illustration and seamless customer experience, Toonized has grown a loyal following across social media and digital communities.
Role Summary
Position : Ads Manager & Community Manager
Duration : January 2022 – January 2023
In this fully remote role, I led the strategy and execution of Google Ads campaigns and community-building initiatives. I expanded Toonized’s platform presence, engaged audiences on Reddit and Facebook, and played a key role in boosting revenue through optimized advertising and influencer-driven growth.ized way to represent themselves online. With a focus on high-quality illustration and seamless customer experience, Toonized has grown a loyal following across social media and digital communities.
Key Achievements
- +60% increase in platform revenue through high-performing Google Ads campaigns
- Successfully launched Toonized on Reddit and Instagram, building new audience pipelines
- Built engaged online communities, strengthening customer loyalty and brand interaction
Key Responsibilities
- Planned and executed Google Ads campaigns focused on audience intent, visual appeal, and keyword targeting
- Used performance data to refine ad placements, bidding strategies, and creative variations
- Launched brand presence on Reddit and Instagram, tailoring content to each platform’s culture and audience
- Managed and moderated Facebook and Reddit communities, increasing engagement and user referrals
- Collaborated with influencers to showcase product use and generate organic buzz
How the Results Were Achieved
To drive ad performance, I ran a series of test campaigns focused on different audience segments and creative formats. By continuously analysing CTRs, conversions, and keyword performance, I was able to optimise spend and retarget warm leads. For community building, I adapted Toonized’s tone to Reddit’s conversational style and Facebook’s shareable content strategy. This combination of data-led advertising and community-driven engagement helped create sustainable growth from multiple angles.
Outcome
This role sharpened my ability to operate independently across both performance marketing and brand engagement. I successfully increased revenue, expanded Toonized’s reach to new platforms, and nurtured engaged communities all while working across time zones and balancing platform-specific strategies.
Testimonial
“It is my pleasure to give Daphine my highest recommendation following her exceptional performance during her time with our company. Despite the challenges of distance and time difference, Daphine consistently delivered outstanding work, meeting all deadlines smoothly and without issue.”
— Joe Wilson, Founder, Toonized Co