Company Profile
Company: Western Cosmetics
Location: Kenya
Website: Western Cosmetics
Western Cosmetics is a well-established beauty and wellness brand in Kenya, offering a wide range of cosmetics, supplements, and skincare solutions. Serving both retail and wholesale clients, the company is known for its product variety, customer care, and growing digital presence within the local beauty industry.
Role Summary
Position: Social Media Manager & Sales Representative
Duration: May 2022 – May 2023
At Western Cosmetics, I supported the company’s digital growth and customer engagement strategy through organic content creation, community management, and frontline sales support. Reporting to the Marketing Manager, I contributed to both visual branding and client satisfaction by bridging marketing efforts with customer-facing interactions.
Key Achievements
- +66% audience growth through consistent, organic content and community interaction
- +80% increase in engagement rates by producing relatable visuals and customer-focused content
- Streamlined customer management using Zoho CRM, improving client communication and repeat interactions
Key Responsibilities
- Developed and executed organic social media strategies to grow reach and deepen engagement
- Designed visual content using Canva for posts, video materials, and promotions
- Managed online communities on platforms like Facebook and Instagram, responding to queries and strengthening loyalty
- Educated customers on product use and benefits to support sales efforts
- Used Zoho CRM to maintain customer records and follow-ups efficiently
- Maintained alignment between social media tone and broader brand goals through regular communication with the Marketing Manager
How the Results Were Achieved
To build engagement, I focused on creating accessible, brand-aligned content using Canva and ensured that messaging matched the tone and style of our most engaged users. Community response was enhanced by timely, helpful replies, while CRM data helped identify loyal repeat customers and adjust our communication rhythm. My dual involvement in both marketing and sales allowed me to respond to customer pain points directly, creating a feedback loop that informed social content and improved conversions.
Outcome
This role helped me develop a customer-centric marketing approach, blending engaging content with practical product knowledge. I gained confidence in using digital tools to manage both messaging and customer data, while developing strong instincts for tone, timing, and visual communication within the beauty space.// conversions.
Testimonial
“Wairimu demonstrated exceptional expertise in social media management, content creation, and sales representation. Her skill in cultivating engagement and elevating brand awareness was truly impressive, consistently strengthening our connection with our audience. I particularly appreciated her dedication to confidentiality, always handling sensitive matters with the utmost discretion. Wairimu has an innate talent for crafting compelling messages that deeply resonated with our target audience.”
— Gregory Mburu, Director, Western Cosmetics