Company Profile
Company name: Western Cosmetics
Location: Kenya
Website: Western Cosmetics
Western Cosmetics is a trusted beauty and skincare provider in Kenya, specializing in a broad range of cosmetics, health supplements, and wellness products. The company caters to both retail and wholesale markets and is renowned for its commitment to customer satisfaction. Through quality products and a customer-centric approach, Western Cosmetics has solidified its reputation in Kenya’s beauty industry.
Role Summary
At Western Cosmetics, I held dual roles as Social Media Manager and Sales Representative, where I drove digital engagement, managed online communities, and contributed directly to sales operations. Through organic social media strategies, I achieved notable growth in audience reach and engagement, while my role in sales and community management strengthened customer relationships and enhanced brand loyalty.
Website Monitoring and Social Media Engagement
Organic Campaign Development: Designed and executed organic social media campaigns that amplified audience engagement and elevated brand visibility.
Content Creation and Community Engagement: Produced impactful content using Canva,to create posts and videos, and managed online communities to foster loyal customer interactions.
Sales Support and Customer Relations: Supported sales efforts by addressing customer inquiries, educating clients on product benefits, and utilizing Zoho CRM to manage and strengthen customer relationships.
Internal Communication: Reported to the Marketing Manager, ensuring alignment between social media and sales strategies for cohesive brand communication.
Key Responsibilities:
- Developed organic social media strategies to grow brand presence and drive audience engagement.
- Created marketing materials using Canva to support campaigns and enhance brand visuals.
- Managed online communities, responding to customer interactions and fostering positive brand relationships.
- Supported sales by educating customers on products, using Zoho CRM to manage client relationships effectively.
- Collaborated with internal teams and reported to the Marketing Manager to ensure consistent brand messaging.
This role significantly enhanced my expertise in organic social media strategy, content creation, and community management. Working with tools like Canva and CRMs systems allowed me to streamline customer engagement processes and deepen client relationships, while my experience collaborating with the marketing team improved my ability to align social media efforts with broader company goals. This position further solidified my skills in managing customer relations and producing effective, engaging content.
“Wairimu demonstrated exceptional expertise in social media management, content creation, and sales representation. Her skill in cultivating engagement and elevating brand awareness was truly impressive, consistently strengthening our connection with our audience. I particularly appreciated her dedication to confidentiality, always handling sensitive matters with the utmost discretion. Wairimu has an innate talent for crafting compelling messages that deeply resonated with our target audience.”
–Gregory Mburu
Director: Western Cosmetics